I've tried my share of "coffee" flavours, but none of them actually tasted like a solid coffee the way I like it. I only got this as a 1ml sample cuz it was in a bottle so cute & innocuously tiny I figured I couldn't go wrong. Unfortunately, it was 0mg, Which I can't do. So dug up my old coffee flaves, mixed literally drops of this in and BAM! I was BLOWN AWAY by the rich, dark, full bodied, slightly sweet cappuccino taste & smell such a small portion illicited. SO GOOD! Look: I switched from a juice MIXED w this to a Thai tea mix, cleaned my tank, dabbed the coil dry, and two days later (=3/5 refills), this creamy, deep coffee flavour was the stand-out delight for my Vape scholar friend testing out my tea mix! It's that potent. That bitty bottle lasted almost a month of being added to other juices in mere drops- now I can't wait to order a bottle @ 6mg to enjoy full strength. If you're looking for a rich, cappuccino/coffee vape, this is the real deal. And considering how long it can last, well worth the price. Def a solid flavour that rests comfortably in my top 10 all time.