Love the juice. Hard to find so got it on line. It is like a tabacco taste to me, but almost custard like. To me it's more like a pipe tabacco on the inhale and exhale has notes of custard. I've been trying all types of juice for the past two years and this one is my favorite. Smooth, great all day, killer flavor and perfect with some drinks. Highly recommended. If you are reading this just go ahead and get it.