Previous reviewer said it was a menthol flavor. It isn't. It's a nice, sweet, smooth fruit and berry on the inhale and a very nice subtle caramel on the exhale. Actually one of my go-to liquids! Very nice and satisfying, not overpowering. Produces pretty good vapor too!
They say it was supposed to taste like candy or fruit but the flavor reminds me of finding a very old newport in an ashtray of a very modly basement. Decent menthol flavor, if I wanted menthol flavor, which I don't.