This has been the juice I have used everyday for at least a year now. It has a great mild creamy sweetness, with just the right amount of vanilla and blueberry flavor. It's very flavorful, but not over the top. Most fruity flavors taste great at first but are just too sweet for high consumption. I love this juice because I can use it all day long and it doesn't have a weird aftertaste like many others. Just a clean, fresh creamy vanilla blueberry.