First of all, It's good, don't get me wrong. I enjoyed it. But, being a product of the Bluegrass State myself, I take my bourbon seriously. And those things that claim to have a bourbon flavor, well, they better deliver. This juice is almost perfect and I can see why it won an award. For me though, I would have liked a more intense and complex bourbon flavor with a little less butterscotch. What can I say, I'm picky when it comes to bourbon. That's just my opinion but, I wouldn't hesitate recommending others give this flavor a try.