Lots of flavor and if you like cinnamon it's definitely for you.
Did not taste at all like apple pie. Only flavor noticed during inhale and exhale was cinnamon using a single coil rebuildable dripper at 1.10ohm. Vapor production was decent though.
The only flavor I was pulling out with a .9 ohm single coil dripper was cinnamon and lots of it. Didn't notice any apple flavor in taste or smell from the vapor.
I was not to crazy about the flavor, but it was okay. I think the flavor description had a lot more potential then what it came out to actually taste like.