I was a bit afraid to try It's Toast, but that was completely unfounded! At first I could only taste the jam but after steeping for a week or so I got the nutty, toasty flavorflavor i was looking for. It's quite adductive and what I tour would just be a once in a while vape became my ADV. It may taste atouch burnt at first but it mellows to this awesome good bread toasty flavor with a bit of sweet berry jam (more blackberry than grape). I love it and can't wait to taste the other 2 e-juices by Craft Vapery!