Excellent flavor and the vapor is very clean. Tastes more like a dark chocolate than milk and cookies, but is still a very delightful chocolate taste.
I am a huge Phillip Rocke fan so i was really excited to try this juice. Doesn't taste like a chocolate chip cookie at all to me. It has a strong bitter chocolate taste up front with a hint of cream/milk. If you are looking for a chocolate chip cookie i would try Fat Kid or Kilo.